Challenge: Turn crypto market data into action

The dashboard provides AI and data-backed information on the crypto market to communicate it to the users in a more simplified way. The goal is to shorten the time spent searching for market insights by providing them for users who wish to make informed investment decisions. Product development for this dashboard included two phases. The first phase was the soft launch, where I orchestrated a series of usability tests using the Figma prototype. The users and investors could see the product's vision and test it for themselves. This soft launch has boosted investments for the company. My prototype of a fully functional version of the experience has shown the team any pain points that need work based on the user insights. For the second phase, I worked with the front-end team to create the BETA, taking into account all the learnings from the research phases. The BETA is now available, with more improvements to come once the market gets back on its feet.