Learning Experience and Branding Design

The client needed a revised visual identity as part of their marketing strategy, and learning experience design for their e-learning material that is used to educate the technicians who sell and maintain their products. I stepped in to design a logo symbol, revised visual identity, social media templates, banners, newsletters, presentations and interactive e-learning booklet. I created user flows and A/B tests for the learning experience design of the e-learning material to improve the usability of the test interface. In order to compose an effective set of visuals, I collaborated with the marketing team to produce a new social media marketing strategy and marketing campaigns for their products.

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