The client needed a revised visual identity as part of their marketing strategy, and learning experience design for their e-learning material that is used to educate the technicians who sell and maintain their products. I stepped in to design a logo symbol, revised visual identity, social media templates, banners, newsletters, presentations and interactive e-learning booklet. I created user flows and A/B tests for the learning experience design of the e-learning material to improve the usability of the test interface. In order to compose an effective set of visuals, I collaborated with the marketing team to produce a new social media marketing strategy and marketing campaigns for their products.
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Step 1 : Discovery
I created new elements for the visual library based on existing brand guidelines.
Step 2 : Brand Kit Design
I created a set of new guidelines for use of colors, logos and icons.
Step 3 : Social media template designs
I created various social media templates suitable for different ratios for different platforms.
Step 4 : Implementation of new designs across other media material
I created new design templates for posters, brochures, rollups and videos to be used for various marketing campaigns.
If you would like to hire me for a project, or have a geeky chat about design, or both - then send me a message below and I will get back to you as soon as possible.
